It’s Your Right Campaign – Live Free of Hep C
The It’s Your Right campaign launched on April 11th and is rolling out across Brisbane, Townsville, Gold Coast, and Sunshine Coast. It’s Your Right is promoting hepatitis C testing and treatment to people who inject drugs. We want to let people know that the new treatments are easier, have less side effects, can be done while using drugs, and that people can be treated again, and again.
The campaign will run for 3 months, using billboards, posters, street advertising, social media, and a dedicated website to raise awareness about treatments, encouraging people to connect with their local peer organisation. Peers are people with lived experience of hep C and/or injecting drug use and are trusted sources of support and QuIHN will have peers out on the ground to talk to people and to provide testing at key events.
“It’s important for people to understand that hep C treatment can cure you of the virus, it can get rid of it from your body in around 12 weeks, and everybody has the right to access this treatment across Australia.” Esha Leyden, peer worker at QuIHN.
The campaign was designed with and for people who inject drugs. QuIHN is a proud partner of the It’s Your Right campaign supported by the Eliminate Hepatitis C Australia Partnership (EC Australia) led by Burnet Institute and the Australian Injecting & Illicit Drug Users League (AIVL). We are working towards eliminating hepatitis C as a public health threat in Australia.
If you would like to promote our campaign, please let us know. We can send you a set of posters for display areas and/ or you can promote our campaign website www.itsyourright.com.au. This is an easy to navigate webpage that includes information about hep C testing and treatment and helps to connect people to their local peer organisation.
Contact: Esha Leyden
T: +61 7 3620 8111